Game Day — Santiago · Friday 3:30 PM

Before You Walk In

Pre-Meeting Checklist

Phone is fully charged

You're demoing the app live. No excuses.

Open the Business Manager demo before you arrive

vegas-grooming.pages.dev · password: vegas2026

Screenshot the presentation link

So you can text it to Santiago after the meeting

Know the real Vega's site address

vegasgrooming.com — have it ready to pull up fast

Have the Before/After page ready

vegas-pitch-prep.pages.dev/comparison/

Know your pricing cold

Setup fee + monthly care plan. Lead with value, not price.

Know These Cold

Numbers That Hit

50%

of groomers have
no online booking

15%

of appointments
lost to no-shows

2.5×

loyal clients spend
vs new clients

$5K+

saved per year from
automated reminders

What to Say

Talking Points

The Opener

Start here — before you show anything.

Say: "Before I show you what I built, I want to ask — when a new client looks you up online, what do you want them to find?" Let him answer. Then you show him what they actually find. That contrast is the pitch.

The Problem

Three things are costing him money right now.

No-shows are eating 5–15% of his revenue every week. His phone rings while he's grooming a dog — every missed call is a missed booking. And when someone Googles "dog grooming Ashburn," he may not show up at all. All three are fixable.

The Solution

Show, don't tell. Demo the app live.

Hand him your phone with the Business Manager open. Say: "This is what you'd check every morning. Your appointments, your earnings, any new requests from clients — one screen." Watch his reaction. That's your close.

The Website

Pull up the comparison. Let the visual do the work.

Show the Before/After page. Don't narrate it. Just say: "This is what I built for Vega's. Left is now. Right is what we ship." Give him 10 seconds of silence. The work speaks.

The Close

Don't ask if he's interested. Assume yes.

Say: "What I need from you is about 20 minutes on a call to go through your current setup — then I'll send you a plan. Can we do that next week?" You're not asking for a sale. You're asking for the next conversation. That's all.

If He Pushes Back

Objection Handlers

"I already have a website."

Yes. I saw it — that's actually why I'm here. Your site doesn't show up when someone searches 'dog grooming Ashburn.' That means they're finding your competitor instead. Let me show you the comparison.

"I'm too busy to deal with this right now."

That's exactly why I built this. Once it's done, you never touch it again. I handle everything. Busy season is actually the best time — your new site and booking system make busy season MORE revenue, not just more stress.

"What does this cost?"

Good question — and it's less than one Saturday of no-shows. But before I give you a number, I want to make sure I'm building the right thing for your specific business. Can we do a 20-minute call next week and I'll give you a custom plan?

"Let me think about it."

Absolutely. I'll send you the link to everything I showed you today so you can look at it on your own time. All I'd ask is: if you have questions, shoot me a text. Deal?

Share These With Santiago

Links to Send After

🎯

Main Pitch

Full Presentation

vegas-pitch-prep.pages.dev/presentation/

→

⚡

Before & After

Side-by-Side Comparison

vegas-pitch-prep.pages.dev/comparison/